5 Tips for Personal Branding as a REALTORⓇ
In today's competitive real estate industry, REALTORSⓇ are constantly working to stand out from the crowd. While helping clients buy and sell properties may be the focus of your business, investing in personal branding to establish a strong and memorable professional identity will set your business apart.
Building a personal brand is more than a professional headshot and trendy social media content; it’s about honing in on your specific gifts and talents, and sharing them in a genuine way. Authenticity builds trust, which leads to long-term relationships with your clients. These tips and tricks may help guide you to a personal branding framework. If you are looking for a more personalized approach, schedule a discovery call to learn about SMART services.
1. Define your brand: Start by defining your unique value proposition. What sets you apart from other realtors and how can you provide exceptional service to your clients? This information will help you determine what your branding should focus on. Consider your target audience as well. If you prefer to have your own branding, hire a professional to help you create a logo that reflects you. Your brokerage may encourage you to use their branding, which can work to your advantage if their brand is already well established. Regardless, you can still create a brand identity for sharing your authentic voice.
2. Showcase your expertise: Position yourself as an expert in your niche market or specific area. Share valuable content on your website and social media platforms to educate your audience about the real estate industry, market trends, home buying/selling tips, and local insights. This, of course, requires developing a consistent online presence. Don’t over commit. Establish a professional website and choose a couple of social media platforms to stay consistent with. If you have the budget, consider hiring a marketing professional to help you post consistently.
3. Leverage client testimonials and reviews: Ask satisfied clients to provide testimonials or reviews, on Google and Zillow in particular, that highlight their positive experiences working with you. Display these testimonials on your website and social media profiles to build credibility and trust. Encourage your past clients to refer you to their network by staying top of mind through regular touchpoints. Consider creating a referral incentive system as well.
4. Network and collaborate: Attend industry events, join real estate associations, and engage with other professionals in related fields such as mortgage brokers, home inspectors, and interior designers. Collaborating with these professionals can help expand your network & knowledge and enhance your brand. Once again, don’t over commit and create a stressful schedule. Choose a few groups to commit to and form meaningful connections.
5. Participate in community events: Get involved in local community events, sponsor local charities, or volunteer for causes that mean something to you. This involvement, most importantly, makes an impact, and demonstrates your commitment to your community. It also allows you to meet new people to serve in a real estate capacity.
Personal branding empowers REALTORSⓇ to showcase their unique strengths, build trust, and cultivate lasting relationships with clients. If you feel ‘at a loss’ when it comes to personal branding, our training courses and coaching and consulting services give a personalized approach to meeting your professional and personal goals. Schedule a time to talk through your business with Ivey today!
