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Ivey Jacops Ivey Jacops

SMART Business Planning: Turning Ideas into Action

Your business plan is critical to your success as a REALTORⓇ. Often, creating a business plan is not prioritized in the way it should be. One reason it can be pushed to the side is because creating a comprehensive plan is no easy feat. Basic business plan templates, like the ones that are found online, are one size fits all, not tailored to you and your business specifically.

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Ivey Jacops Ivey Jacops

The Importance of Identifying your Niche in Real Estate

In real estate, as in life, it’s easy to stretch yourself thin. Often, as you strive for success, you try to be the expert in every part of your field rather than zoning in on your strengths. When you find the intersection of what sparks joy and what you're best at, you’re working smarter instead of harder. But how do you find that niche?

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